Content
Thin pages, placeholder text and stale dates. Review signals.
Review a textless link or button
Section titled “Review a textless link or button”content.cta.empty · Review signal (Needs review) · Severity: Medium
Why it matters. The control may need clearer wording. This heuristic does not compute an accessible name or test a destination.
How to fix. Review the control text, accessible name and purpose before deciding whether a change is needed.
A call to action uses generic wording
Section titled “A call to action uses generic wording”content.cta.generic_review · Review signal (Needs review) · Severity: Low
Why it matters. Generic call-to-action wording can hide the destination or outcome, making the choice harder to understand without surrounding context.
How to fix. Confirm that the CTA communicates its destination and action clearly; mark it intentional when appropriate.
The page contains an older date reference
Section titled “The page contains an older date reference”content.date.outdated_review · Review signal (Needs review) · Severity: Low
Why it matters. An old date can make current information appear stale or mislead visitors when the content is expected to remain up to date.
How to fix. Confirm whether the old event, copyright or content date is still intentional and update it when needed.
No legal or privacy page links found
Section titled “No legal or privacy page links found”content.legal_pages.missing_review · Review signal (Needs review) · Severity: Set per finding
Why it matters. Missing or undiscoverable legal and privacy information can leave visitors uninformed about data use, terms or responsible parties.
How to fix. Confirm whether legal and privacy pages exist, especially when forms or tracking are present.
The page contains very little rendered text
Section titled “The page contains very little rendered text”content.page.thin · Review signal (Needs review) · Severity: Low
Why it matters. A page with very little meaningful content may not answer the visitor’s question or provide enough context to support its purpose.
How to fix. Confirm whether the page is intentionally sparse and add useful content where the page must serve a clear purpose.
Placeholder or TODO text is visible
Section titled “Placeholder or TODO text is visible”content.placeholder_text · Review signal (Needs review) · Severity: High
Why it matters. Placeholder copy makes a site look unfinished and can mislead visitors about available content or functionality.
How to fix. Replace placeholder, TODO, TBD and coming-soon copy before launch.